Ep. 537 | The Counterintuitive Strategy That Built a 9-Figure Brand with Jamie Schmidt
What does it really take to build a business from nothing?
Jamie Schmidt transformed her kitchen experiments into Schmidt's Naturals while balancing new parenthood and bootstrapping every step of the way. In this revealing conversation with Dr. Erik Korem, Jamie shares the raw truth about maintaining focus through constant pressure, making sacrifices, and trusting her intuition to scale a company to acquisition by Unilever.
For high performers seeking to elevate their game in business and life, Jamie offers honest insights about pushing through doubt, making decisive moves with limited resources, and staying true to your vision when everything feels overwhelming.
Learn:
Her counterintuitive strategy that led to breakthrough growth
How to maintain focus when you're wearing every hat in the business
The truth about bootstrapping while balancing personal life
When to trust your intuition over traditional business advice
The distribution strategy that competitors were afraid to try
ABOUT Jamie Schmidt
Jaime is the founder of Schmidt’s Naturals, which she grew from her kitchen into a household name, lining the shelves of major retailers across 30 countries. In 2017, Schmidt’s was acquired by CPG giant Unilever. She is author of the book Supermaker: Crafting Business on Your Own Terms, a memoir and guide for helping other founders get their businesses on the map.
Today, Jaime is an investor and co-owner of Color Capital, a fund that invests in consumer products and emerging technologies.
She is a pickleball enthusiast and minority owner of the Los Angeles Mad Drops major league team. She sits on the board of Pickleball for Good Fund, and is also an investor in Major League Pickleball (MLP) and the Professional Pickleball Association (PPA).
Topic that would bring value to audience, something I wish I was asked about more often:
“When your identity/purpose changes - for example, my journey as an entrepreneur & entrepreneurial influencer/inspiration to others… how that has morphed & expanded and plays into pickleball being my primary focus today; the challenges and opportunities with this.”-Jaime
10/28/24 NOTE: Jaime said, “Since pickleball’s become significant part of my life now, both personally and professionally, I’d be open to talking a little about that, too.”
ABOUT THE BLUEPRINT PODCAST
The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.
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